Branded Male: Marketing to Men |
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11 March 2011, Comments left: 2, Views: 0
Branded Male: Marketing to Men
Kogan Page | ISBN: 0749450118 | edition 2008 | PDF | 256 pages | 1,6 mb
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.
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Walking in the presence of giants here. Cool thinking all anroud! |
That's not just the best answer. It's the bsteest answer! |
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